The Topic In Pakistani Perspective Health And Social Care Essay

Zimmerman reveals that TB was at that place in the mas of the 3000 old ages ago Egypt. Millet et al. , high spots that harmonizing to WHO estimates, in 2010 there were 8.8 million new instances of TB ( TB ) and 1.5 million deceases. As Terbium has been classically associated with poorness, overcrowding and malnutrition. Therefore, low income states and disadvantaged countries, within large metropoliss in developed states, present the highest Terbium incidences and TB mortality rates. On the other manus, diabetes mellitus has reached epidemic proportions worldwide, puting a significant load on health care services. Sullivan and Amor ( 2012 ) reveals that in recent old ages, strong grounds has been gathered to corroborate a nexus between TB and diabetes mellitus. In the first half of the twentieth century there were surveies that show the association between the diabetes and TB. Harmonizing to Ruslami, Aarnoutse, Alisjahbana, Ven and Crevel ( 2010 ) this association was neglected in th e 2nd half of the twentieth century because of the coming of widely available intervention for both diseases. In the last decennaries, with the current planetary growing of diabetes, the nexus between TB and DM is re-emerging. That nexus had been suspected for centuries. Many surveies now show that diabetes may be associated with an increased hazard of developing active TB. and that TB patients who besides have diabetes may hold higher rates of intervention failure and decease. Restrepo et Al. ( 2011 ) says that the part of diabetes to the load of TB may be more conspicuous in states where both diseases are extremely prevailing: Bangladesh, Brazil, China, India, Indonesia, Pakistan, and the Russian Federation are high-burden states and rank among the 10 states with the highest Numberss of diabetes patients and besides classified as high-burden for TB. Pakistan is one of the 4 staying states with endemic infantile paralysis and the 6th highest with load of TB. Search Scheme PubMed, CINHYL information bases, Springer nexus, Google bookman, SAGE diaries are searched. The cardinal footings, hunt engines, retrieved day of the month, filters, hunt strings and consequences found are given in the appendix A. The inclusion exclusion Criteria is discussed in the flow chart of appendix 2. Since the survey is related to the diabetes and TB, therefore the articles are chosen that discuss the relation of the two diseases and the clinical manifestation or the intervention modes of the patients. Aim of the survey This literature reappraisal aimed to find the association between the Diabetes and TB and to research the aggravating factors which indicate hapless TB intervention and diabetes control which lead to hapless results in patient attention. The emerging issues in Pakistan Ali et Al. Z. ( 2011 ) argues that the extensively drug-resistant TB ( XDR-TB ) has emerged as a major public wellness job worldwide. In add-on to this the multidrug-resistant ( MDR ) Mycobacterium TB strains are immune to at least the first-line anti-tuberculosis agents, Rifadin ( RIF ) and INH ( INH ) . says that Terbium remains the 2nd prima cause of decease in the universe and the per centum of multidrug-resistant TB ( MDRTB: resistant to at least INH and Rifadin ) among new TB instances seems to be stable at an estimated 3.4 % , at the same clip as 20 % of antecedently treated instances are MDR-TB Simultaneously Hakeem and Fawwad ( 2010 ) argues that the epidemiology and determiners of diabetes in Pakistan have peculiar combination of hazard factors. Strong cistron and environment interplay along with in-utero scheduling in context of low birth weight and gestational diabetes are the chief subscribers of a high prevalence of type 2 diabetes in Pakistan. The existent load of diabetes is due to its chronic complications taking to increased morbidity and mortality. Viswanathan et al. , ( 2012 ) stress that about tierce of worldaa‚ ¬a„?s population is infected with Mycobacterium TB and about 10 % of them are at hazard of developing active signifier of the disease in their life-time depending upon the interaction of the epidemiological three [ 1,2 ] . Available studies suggest that 95 % of patients with TB live in the low- and middle-income states and more than 70 % of patients with DM besides live in the same states, particularly in South East Asia.Importance of the Topic in Pakistani Perspectivesays that Pakistan ranks fifth among the states with highest load of TB in the universe and contributes to about 63 % of TB load in the Eastern Mediterranean Region. Estimated prevalence and incidence of TB in Pakistan is 310/100 000 and 231/100 000, severally. On the other manus the portions that It is estimated that in 2030, half of the 333 million people populating with diabetes will be from Asia entirely. Pakistan is an Asiatic state surrounding the Arabian Sea with a population of over 176 million as estimated in July 2009 [ 3 ] . The epidemic of diabetes is peculiarly relevant to Pakistan. Surveies from different parts of the state have estimated a prevalence of 6 % in work forces and 3.5 % in adult females populating in urban countries. In another survey Jayawardena et al. , ( 2012 ) reveals that diabetes is 9.3 % in males and 11.1 % in females prevalent in urban population of Pakistan whereas rural males are affected 10.1 % . Body Peoples with a weak immune system, as a consequence of chronic diseases such as diabetes, are at a higher hazard of come oning from latent to active Terbium says that the dominant manifestation of diabetes mellitus is hyperglycaemia which is responsible to prefer the growing, viability and extension of tubercle B. Furthermore, Sen et Al. ( 2009 ) it was thought that the attendant addition in dextrose in the tissues resulted in reduced opposition to infection in situ and besides in impaired fix capacity. Predilection to infection was besides attributed to local tissue acidosis and instability of electrolytes. In add-on to this, Geerlings and Hoepelman ( 1999 ) proposed that neutrophils from people with diabetes had reduced chemotaxis and oxidative killing possible than those of non-diabetic controls, and besides the leukocyte bactericidal activity was reduced in people with diabetes, particularly those with hapless glucose control. Sen et Al. ( 2009 ) says that another cause of increased susceptibleness is due to reduced production of interleukin-1 beta, and tumour mortification factor by the peripheral blood monocytes in patients with TB and co-existent diabetes mellitus. Hussain and Hussain says that the likely cause of increased incidence of pneumonic TB in diabetics could be due to desert in host defences and immune cell maps, with predominately engagement of cell mediated immune response. In diabetics, infection with tubercle B leads to farther change in cytokines, monocyte aa‚ ¬ † macrophages and CD4/CD8 T cell populations. The balance of T lymphocyte bomber sets CD4 and CD8 plays a cardinal function in the transition of host defense mechanism against mycobacterium and has a profound influence on the rate of arrested development of active pneumonic Terbium. Because of these all says that due to these all factors taken together, these surveies strongly back up the hypothesis that DM straight impairs the innate and adaptative immune responses necessary to counter the proliferation of TB. Medicines done a survey and identifies that the patients of the TB and diabetes have the issues of nonadherence, uncontrolled diabetes mellitus, inauspicious drug reactions and single patientaa‚ ¬a„?s medicine related jobs. On of the possible grounds of the hapless gulucose control is discussed by Ruslami, Aarnoutse, Alisjahbana, Ven and Crevel ( 2010 ) and says that the Plasma degrees of several antidiabetic drugs are significantly lower when co-administered with rifampicin. Campbell et Al. ( 2001 ) says that rifampicin is one of the most powerful and wide spectrum antibiotics against bacterial pathogens and is a cardinal constituent of anti-TB therapy.Patients of diabetes and TB have a higher hazard of decease and intervention backslidingIt is highlighted from the surveies that diabetic patient with TB have the poorer intervention results and, have the higher hazard of decease among these patients. Sullivan and Amor ( 2012 ) study that sputum civilizations at the completion of 6 months of TB intervention were 22.2 % positive in the diabetic patients and 6.9 % of those without diabetes. Furthermore it is revealed that the comparative hazard of decease of 1.89 among TB patients with diabetes when compared to non-diabetic patients. Restrepo et al. , ( 2011 ) says that the nexus between these two diseases may go even more meaningful in coming old ages, as the prevalence of fleshiness and diabetes are expected to lift dramatically in the resource-poor countries where TB thrives. research that diabetes increases the hazard of failure, decease and backsliding among patients with TB. Furthermore suggests that there is a demand for increased attending to intervention of TB in people with diabetes. More over to better the quality of attention among the TB patients proving for suspected diabetes, improved glucose control, and increased clinical and curative monitoring.Principles of Management of Co-existent Tuberculosis & A ; Diabetes and Prophylaxis:Niazi and Kalra ( 2012 ) . Proper guidance is critical sing disease class of patients with co-existing DM & A ; TB.Patients with terrible DM along with TB should be started on insulin therapy & A ; one time stabilized, shifted to unwritten hypoglycaemic agents ( OHA ) . Mild Diabetes needs merely OHA. Vigorous & A ; good chemotherapy is indispensable. Adverse effects of drugs need close monitoring. Isoniazid ( INH ) demands particular attending with compulsory disposal of vitamin B6 ( vitamin B6 ) . Patients with co-existant disease may necessitate drawn-out intervention, depending on diabetes control & A ; intervention response.The Amercian thoracic society recommended in 1986, 22 that diabetics, peculiarly ill controlled Insulin Dependent Diabetes Mellitus ( IDDM ) patients, should be given INH prophylaxis. Role of primary chemoprophylaxis and secondary prophylaxis in our community needs to be discussed. Corris, Unwin and Critchley ( 2012 ) . Stevenson, C. , Stevenson, A. R. , Critchey, J. A. , Forouhi, N. , Roglic, G. , Williams, B. G. , et Al. ( 2007 ) . Decision With increasing rates of fleshiness and diabetes worldwide and continued high rates of TB in low-income states, we can anticipate that the figure of persons who have both TB and diabetes mellitus will increase markedly in the coming decennaries. More research in this mostly ignored country would hence be good. The nexus between TB ( TB ) and diabetes mellitus ( DM ) has occupied the centre phase of treatment. Experts have raised concern about the unifying epidemics of TB and diabetes peculiarly in the low to medium income states like India and China that have the highest load of TB in the universe, and are sing the fastest addition in the prevalence of DM. There is good grounds that DM makes a significant part to TB incidence. The immense prevalence of DM in India, may be lending to the increasing prevalence of TB. This reappraisal looks at the nexus between these two meeting epidemics. We discuss the epidemiology, clinical characteristics, microbiology and radiology, and direction and intervention results of patients with TB and diabetes mellitus.

Dulce Et Decorum

Dulce et Decorum Est Wilfred Owen’s poem is settled in the battlefield of World War I. It features a group of soldiers who seem to be returning to camp after a long day at war. Some of these men had lost their boots and other articles of clothing. When all of a sudden gas shells drop near them and they all went to put on their gas masks in fear of dying from the gas. The narrator thought everyone had got their masks on, but then he still heard one of his friends yelling and screaming in agony. He watched a member of his crew die from these gas shells and he could do nothing about it.Then the narrator goes forward in time, sometime after he has returned from war, and he cannot get the image of his friend dying out of his head. He always thinks about that night and he even dreams about his comrade’s deaths. He also speaks of the people coming home that are desperate for glory as the return home from this war. Throughout this poem there are many things about it that allows the poem to be so successful. The word choice that Wilfred Owen chose to use in â€Å"Dulce et Decorum Est,† really set a mood and gave great imagery, which led for the success of the poem.The structure that Wilfred Owen used for â€Å"Dulce et Decorum Est† is another factor that helped the poem become very successful. These aspects of Dulce et Decorum Est really allow Wilfred Owen’s poem to be seen as a very successful poem. Wilfred Owen’s word choice throughout â€Å"Dulce et Decorum Est† set this poem up for success. Wilfred Owen’s superb description in â€Å"Dulce et Decorum Est† allows the reader to get an image in their head that helps them understand the poem even more.Throughout â€Å"Dulce et Decorum Est,† Wilfred Owen shocks the reader with his description of the events that are happening. For example, â€Å" Bent double, like old beggars under sacks, Knock-kneed, coughing like hags, we cursed through sludge. † This puts the image of tired soldiers marching through some sort of nasty, muddy area after being out fighting in war. Also, his word choice is different from other poems because of the gruesome details he uses in â€Å"Dulce et Decorum Est. † This is different because a lot of poems do not use the detail he does to express this terrible war.For example, â€Å"And flound’ring like a man in fire or lime. Dim through the misty panes and thick green light, As under a green sea, I saw him drowning. This is saying that the gas is a terrible death, like being set on fire, he does not get any air to your lungs, only gas, as if the soldier was drowning in water. Wilfred Owen’s word choice and description in â€Å"Dulce et Decorum Est† are huge factors on why the poem is such a success. The structure that Wilfred Owen used for â€Å"Dulce et Decorum Est† push the poem in the right direction to become a success.The style Wilfred Owen wrote in for â€Å"D ulce et Decorum Est† is similar to the French ballade poetic form. By using a similar style like the French ballade poetic form and then breaking the conventions of pattern and rhyming, Owens makes the reader notice the deranged and disruptive events being told in the poem. Owen breaks the poem into two different parts, each consisting of fourteen lines. In the first part of the â€Å"Dulce et Decorum Est†, Owens writes it in the present as all of the action of this event happens and him and his crew are reacting to the gas shells going off around them.In second par of the poem, Owens writes it in the future of the event that. The second part looks back to draw a lesson from what happened at the start. The two fourteen line parts of â€Å"Dulce et Decorum Est† again shows a formal poetic style, but it is a broken and unsettling version of this form. The structure Wilfred Owen chose gave this poem a different look at a formal poetic style and is what made this poe m successful. There are many things that can make a poem a great and successful poem.The many things that Wilfred Owen did with â€Å"Dulce et Decorum Est† to make the poem what it is today is really amazing. The word choice Owen’s used to show detail allowed readers to get an image of the horrible event that happen to the soldier and his crew. The broken structure of the French ballade form that Owen’s used with this poem set put it to the level of success the poem has reached. These things that Wilfred Owens did with this piece of work shows how to make a successful poem.

Phenomenal Woman Essay

I’ve read this poem, â€Å"Phenomenal Woman† years ago but I have never forgotten it ever since—such is the power of Maya Angelou’s words. Whenever I feel sad, or experience anything that blows my self-esteem to smithereens, I think about this poem—it is one of the few that can instantly make me feel uplifted and empowered. It stirs the soul and affirms the human spirit. â€Å"Phenomenal Woman† is all about feeling good about oneself. It sends a positive message to women and is a kind of affirmation of the female identity. Upon reading the poem, there is a shock of recognition, the recognition of the identity that all too often lies defeated under the weight of oppressive tradition. The first line, ‘Pretty women wonder where my secret lies, I am not cute or built to fit a fashion model sizes’ pretty much sums up Angelou’s message—that a woman’s true essence isn’t something that can be judged through outward appearances alone. Angelou uses very simple and unsophisticated wording to convey a deep message: that identity and sexuality are not all about the aspects of a woman that she has no control over (her looks) but also about what she feels, and chooses to feel, and in how she chooses to convey her feelings. One can truly be phenomenal if one believes herself to be. The poem does not only apply to women but transcends gender, race, and social status. Angelou’s message is universal, one that touches on the very basic fabric humanity: A person’s worth is not something that is ought to be dictated by society’s standards. The poem makes me love the body I’m blessed with, asserts my identity, affirms my sexuality, and paves the way to a deeper understanding of myself. A woman need not have Barbie’s vital statistics or a perfect bone structure—it’s good to have these characteristics but a â€Å"real† woman is more. Those traits that men â€Å"can’t touch†Ã¢â‚¬â€a woman’s â€Å"inner mystery†Ã¢â‚¬â€however unfathomable, truly makes us special and unique. â€Å"Phenomenal Woman† is a reminder of our power to control our own outlook. We are not mere slaves to circumstance, but participants in the game of life. And the most important thing is—to love myself unconditionally, because I’m a woman. Phenomenally. Phenomenal woman. That’s me.

Cause And Effects Of Smog Pollution Environmental Sciences Essay

Cause And Effects Of Smog Pollution Environmental Sciences Essay Smog pollution is a major problem that this planet is suffering from everyday. It has affected our homes, weather, and health. It is a very dangerous situation for us if we do not do anything about it. Smog pollution is caused by chemicals, automobiles, factories and corporations. The greatest thing we can do as a society is try to find a way to help prevent and stop smog pollution. If the people on this planet do not do anything to stop smog pollution we are going to have a BIG problem and it will hurt us in the future. We need a plan and we need to put a stop to smog pollution. The American Lung Association (ALA) has been trying to find ways to help stop and prevent smog pollution from hurting us and the environment. If we can just do our part and find a way to prevent this problem from getting any bigger, it will benefit us all. We all have heard of smog pollution, but do we really know what it is. Smog pollution has many causes that can be hazardous and dangerous to our health a nd well being. The term smog pollution is also known as photochemical smog. It is formed by the interaction with sunlight with different types of chemicals in earth’s atmosphere (Oblack). The main component of smog pollution or photochemical pollution is ozone. Ozone is in the earth’s stratosphere, which the shields the earth from dangerous UV radiation from the sun. The problem with ozone is when it touches down on the earth’s surface it can be very dangerous and can cause serious health problems for people on the planet (Oblack). The ground level ozone is made by the emissions of automobiles that put nitrogen oxide into the air, which is caused by the vehicle’s exhaust fumes (Oblack). The organic components from the fumes combined with the ozone and fume evaporation that combines with sunlight, causes smog pollution on the planet (Oblack). Many people try to find ways to help avoid smog in a more planet friendly environment, so some people use substitut es for their everyday use. There is just one problem with that, and that is the sun. Many people don’t understand that sunlight and warm climates cause pollution. For example, places like California, Florida, and Arizona and even North America are some of the most polluted places in the country (Oblack). Another problem that causes an increase in smog pollution is the increased usage of fossil fuels for industrial, heating, and of course transportation purposes (â€Å"All that smog†). Also, cutting down, burning trees, and disposing of agricultural and organic waste can also lead to emissions of smog pollution and harmful problems for the planet (â€Å"All that Smog†). Sunlight mixed with different types of dangerous chemicals (secondary pollution) also makes it difficult to stop smog pollution from occurring on the surface of the planet (â€Å"All that Smog†), which creates another big problem. Climate is a major factor for the cause of smog pollution. M any places in the world can try to be more environmental friendly to help save our planet. Some people ride bicycles instead of driving cars. Other people try to reduce their use of using fire to warm themselves. The only problem that these people cannot get away from is something that they cannot control, and that is the sun. California is ranked in the top 10 most polluted areas in the United States. Ozone pollution that is caused by the sun has a major affect on this planet. Smog and air pollution is having a serious impact on the environment and can condemn all ecosystems (â€Å"seirraclub†). The reason why the sun causes so many problems is because the ozone layer that is supposed to protect planet earth is practically destroyed. Without the protection, the sun is able to shine radiation onto the planet and is the main reason for many health issues that people go through every day. Issues like skin cancer, radiation poisoning, and sun burn are having fatal affects on peo ple. This type of pollution not only harms humans, but it can also harm wild life and the environment. Smog can harm different plants, which can lead to damaging consequences. Because the plants are damaged, it makes it hard for plants to make and save food for themselves in their living environment (â€Å"seirraclub†). In addition, the sun and smog can destroy leaves and plants it would make many of the plants vulnerable to getting diseases. And, they cannot defend themselves from different types of bugs and insects that can cause a huge decrease in plant life (â€Å"seirraclub†). Smog pollution is a yearly problem for places like Texas, Georgia, Florida, and many other southern and sunny parts of the world, but there is also a big increase in smog pollution in the summer (â€Å"seirraclub†). This is caused by strong sunlight that burns the earth’s surface. However, the one thing that is helping smog pollution is all of the problems that are on this plan et. All of the power plants, automobile emissions, industrial, and chemical vapors are other causes of pollution (â€Å"seirraclub†). Climate changes are part of the problem as well. Within the months of June, July, and August, it makes it harder to try and control the smog pollution, due to the sun. This planet has gone through billions of years of evolution. It survived dinosaurs, the ice age, and the black plague, but because of smog pollution this planet might not be able to survive this new attack.

Measures and Scale Statistics Project Example | Topics and Well Written Essays - 500 words

Measures and Scale - Statistics Project Example Various tests have been employed to determine if the regression model is satisfactory. The model is said to be satisfactory, if the estimated regression equation can predict the value of the dependent variable given values for the independent variables. The relationship between these two measures is that they analyze the extent to which variables are related. However, these two do not assess cause and effect. Stress is part of normal life though too much stress can cause emotional, psychological and physical problems such as heart disease, irregular heart, chest pains and high blood pressure (Quinn & Keough, 2002). Our main concern is to study the relationship between stress and high blood pressure. We want to ascertain whether medical researchers are right with regard to stress causing high blood pressure. Let us determine the relationship of these two by using a sample of 20 patients who had their stress test score and blood readings taken. Regression and correlation is used in ascertaining the relationship as shown below: From the above workings in the table, the correlation coefficient is one. Therefore, the relationship between stress and blood pressure is a linear one. This simply means that when stress levels increase, the blood pressure also increases. The regression model is determined is fit as we were able to predict the values of blood pressure at given levels of stress. The correlation is +1, therefore a relationship which is linear exists between BMI and birth weight. Using regression analysis, it will be not possible to predict the birth weight given the BMI because the model is Ã… · =

What Make You Change Your Life Direction My Way Of Developement Essay

What Make You Change Your Life Direction My Way Of Developement - Essay Example It is irrefutable that our actions and decisions are largely influenced by our passions and motivations which, in turn, are developed through our experience. At one point in my life, I have seen how certain circumstances significantly shape my viewpoint and interest. I have learned that external factors do not necessarily change me but only reveals a part of me which I was never aware before. As a young child, I have always been interested in extending my knowledge and skills to other people through teaching. Recognizing that the new era emphasizes the integration of nations into a single global village with English as the primary language, I have been instilled with the determination and courage to cross the cultural and geographical barrier in order to pursue a TEFL (Teach English as Foreign Language) certification in the United States via the UCI Extension Program. I have originally planned to use the knowledge that I have acquired from the program in South Korea and this means establishing my own language institute. Thus, after getting a TEFL certificate in the summer of 2004, I also enrolled in Business Administration certificate program in order to furnish me with the skills necessary in running a business organization. After the program, I am blessed enough to be granted an internship at Merill-Lynch and this experience does not only enable me apply the theories an d knowledge I have gained from my business administration program in the real world but has become the major turning point of my life. My experience at Merill-Lynch has exposed me to finance and management, two disciplines where I have inclinations with. My rationale in taking the internship is to gain a deeper understanding of investment. I am particularly interested on how different investments generate returns to their investors. As an intern, I have been given the responsibility of updating and organizing earnings estimate data. Aside from providing me with knowledge about investment, this task has also exposed me to the intricate and complicated relationship between the different factors in the economy. My internship with Merill-Lynch has bestowed me a fascination of economics as well as its interrelation with the business arena. It is often incomprehensible how a single factor like the interest rate can bring huge repercussions in the whole economy, and how business organizations formulate their responses taking into account these developments. My internship has confirmed my innate passion and inclination on business and economics. My colleagues have been amazed by my unusual aptitude in these disciplines given the limited education and experience I have in these fields. My internship at Merill-Lynch has motivated me to further enhance my strength and competencies in the fields of economics and business management. I strongly feel that my career goal will be centered in creating a career path within these disciplines. After my internship, I have enrolled in microeconomics and macroeconomic classes. I also hope to gain a deeper understanding about international economics and trade considering the rapid elimination of trade borders among economies through the establishment of trade unions and free trade zones. I believe that our directions, illustrated by Newton's first law of motion, are truly the products and by-products of various external forces. However, I also believe that these external forces will only change our paths but will fail to completely change our interests. In my experience, external forces enable me to recognize and develop the strengths and skills which I fail to enhance. My passion for teaching has never wavered and I still want to extend the knowledge and skills that I have. However, I am also very passionate about reaching my full potential

Sustainable Marketing Coursework Example | Topics and Well Written Essays - 2750 words - 1

Sustainable Marketing - Coursework Example The firms need to keep in mind the simple equation of gaining advantage through providing goods and services to their customers. They should never lose its ends even though they are put into complications so as to maintain the profitability and future sustenance of the firm. The criticalities they face in such a run of employing sustainability marketing and still remaining profitable is the discussion topic of this report. Ultimately, it is explained that branding of the firm’s products is the sole aim for which the firm needs to perspire to achieve all its sustainability and profitability goals. From the organizational point of view, goals are met by satisfying individual goals of stakeholders while upholding the preservation, protection and conservation of the physical environment. Thus it should focus on business development and growth responsibility. On the basis of strategy, it is a view which is developed holistically in the minds of consumers, that the reward they pay does not affect adversely the natural and human well-being in the present and future. It is the responsibility of the organizations to manipulate the four elements of marketing mix (Product, price, place and promotion) to ensure optimum environmental benefits in the form of reduced waste and release of toxins and enhancing energy efficiency. (Anon., 2011) Reference to and different terminologies in use: The synonyms to the term could be described as â€Å"Green Marketing† to imply that it plans to develop a greener earth which can offer a promising future for the future generations. At the same time, it does not discourage consumption to be called as â€Å"Oxymoron† which means encouraging consumption in an eco-friendly manner. If pursued from strategic point, it is referred as ethical marketing. It stresses on the challenges that the world faces